THE ADDED VALUE OF PERSONALITY
To carry out a new website project like the one proposed by Cesantoni is not very common. Firstly because of the care and attention to detail that the company has with each of its collections, and secondly for the creative freedom they gave us from the beginning in order to carry it out. Our branding team received the commission with open arms and we immediately set the objective of the new website: a site that would reflect the personality of Cesantoni and at the same time be a powerful and efficient tool for managing and consulting the extensive catalogue of the ceramic brand. The result is a different ceramics website, with warm colours, vegetation, typographies with its own style and a lot of prominence for the product. Important technical changes were also made with respect to the old site: an advanced intelligent search engine, access to virtual tools such as the Design Center or the Space Viewer, and a content manager so that the client can constantly update material in a simple and intuitive way.