GRAIMAN EXPOTRENDS
Branding /
Interior design
#Digital
ADDING DECORATIVE VALUE TO THE GRAIMAN PRODUCT
It had to be shown that if someone wants to have a "trendy" bathroom, kitchen, etc., they have the latest trends in ceramic decoration in the Graiman range of products. Graiman's range of products offers the latest trends in ceramic decoration
To do so, we proposed a campaign based on:
- 1. A study of decorative trends and their application in ceramics.
2. Environments inspired by these trends, which served as a basis for their development.
- 3. Publication of a magazine for the point of sale, as an inspirational tool for the end customer.
- 4. Material for digital campaigns.
1. STUDY OF TRENDS
The first action was to develop the study of decorative trends 2022. We detected 4 trends that we developed at a chromatic level and their decorative characteristics, inspirations, etc. We transferred these 4 trends to the GRAIMAN product selection: we were in charge of selecting and grouping the ceramic product for each one of them.
2. PRODUCTION OF AMBIENCES
Using the study of trends as a working basis, a creative strategy was developed based on demonstrating with ceramics that the same space can reflect various decorative styles.
3. MAGAZINE:
INSPIRATION FOR THE END CUSTOMER
We designed and produced a magazine that serves as an inspirational tool for the end client. It details and explains each of the 4 decorative trends detected in the study, and highlights the Graiman product thanks to the environments developed.
4. DIGITAL CAMPAIGN
Of course, based on all the graphic and visual material developed, the relevant adaptations were made to launch the EXPOTENDENCIAS digital campaign.
