TOTAL CONTROL
OVER MATTER.
A fully integrated campaign to present Ultra Sense technology through a clear, visual and sensory identity.
Graiman developed a pioneering technology in Ecuador capable of creating reliefs and depths directly on the glaze, without using molds. This innovation enables an unprecedented level of realism in ceramic surfaces. The challenge was to turn this technical advancement into a consistent and powerful brand experience, adaptable to every touchpoint — from catalogs to social media and points of sale.
Logotipo Ultra Sense
Portada de catálogo SENSA
DESIGN THAT
TRIGGERS THE SENSES.
Based on the name SENSA — a word that evokes sensory activation and perception — we created a complete visual narrative. The claim “Infinite realism, unique sensations” became the thread connecting all elements of the concept. It sums up the impact of the technology: a product that not only looks real, but also feels real. From this premise, we developed the entire graphic universe of the collection, where ceramic surfaces appear alive — reflecting light, generating contrast and transmitting texture.
Cartel técnico por capas
Cartel técnico por capas
Cartel producto sobre roca
Carteles en pared (ambientes + piezas)
Muro con la campaña completa
REALISM YOU CAN FEEL.
The project included the design of the catalog cover, key visuals for campaign rollouts, social media content, large-format signage and technical posters. We also produced a campaign video where ceramic is portrayed as the outcome of complete control over matter — visually linking technical innovation with emotional experience.
