HALF FRIDAY

Photographic

campaign

#Branding

Indurama is the leading manufacturer of household appliances and consumer electronics in Ecuador. On the occasion of the upcoming Black Friday, we were commissioned to produce the promotional campaign.

A concept linked to the upcoming World Cup: What happens in the house at the end of the first half of the match? How to highlight Indurama products?

7 advertising pieces that reflect the daily activities that happen at home during the halftime of the matches. We designed the spaces, taking into account the socioeconomic level of the target. We built and rendered them in 3D. The actings were photographed and later integrated into our renderings.