The objective was to develop the general catalogue of the first brand of flats in Mexico, making it a well-organised, attractive, easy to use, and helpful tool, with a greater role for the end buyer.
For the covers we avoided using an ambience, in order to avoid distracting attention, or associating the company with a specific material. Instead, we used Lamosa’s corporate colours to generate brand image, and we designed a graphic solution that represents all its typology and variety of products.
SUB-COVER PAGES BY TYPOLOGY IN THE GENERAL CATALOGUE
In these sub-cover pages we wanted to reinforce the concept "Where life happens" so that the final buyer would always have in mind that it is to him and his home that this catalogue is addressed to. To reinforce this concept we introduced a Lamosa product and placed an everyday object made of a similar material, to present the product in a more human way.
PRODUCT PAGES IN THE GENERAL CATALOGUE
Three types of product pages were developed for the product types: premium, luxury-medium and economy. The pages were designed in such a way that the user could identify at a single glance the name of the series, the ambience, the available formats and the colours.
LOOK & FEEL
For this catalogue we have used two typeface families. One with serif (Bodoni), for all those elements unrelated to the product, and another without serif, very light and with a lot of space between letters, for all the technical part of the product. This combination creates a mix between the human side of Lamosa and all its technical precision and clarity. As for the colours, we have created a sober and modern colour palette for each type. We have created very wide margins, so that the pages gain in lightness and clarity while giving them a very modern look.