SIMPOLO
STAND COVERINGS 2022
FORZA COLLECTION LAUNCH
STAND COVERINGS 2022
Simpolo has once again placed its trust in Mibalia for the design and construction of its trade fair stands. On this occasion, we developed the stand for Coverings 2022.
The challenge was twofold: On the one hand, it was their first presence in Coverings, so one of the main objectives was to generate a brand experience in line with the intended positioning. On the other hand, being a manufacturer of large format products, we have designed a functional route taking into account the constraints of this type of format.
Pure, architectural forms combined with carefully thought-out branding.
FORZA COLLECTION LAUNCH
Simpolo is India's leading manufacturer of ceramic products. It commissioned us to develop the launch of its new FORZA collection, a collection whose added value lies in the variety of textures, colours and formats, focused on the specific needs of the prescriber, which we analysed in depth to develop the creative concept that governs both the naming, catalogue and all the product presentation tools developed.
FORZA is the summary of the company's strength, which has been enhanced after the difficult period of the pandemic and for which we have developed a discourse based on the energy of natural elements, giving added value to each of the products.
The catalogue was developed to provide a branded user experience, combined with speed of access and clarity of information.
In the photographic approach, the insights of the target audience were taken into account: combination of materials, textures and, above all, the need for inspiration.
GRAIMAN
ADVERTISING CAMPAIGN FOR AUTHOR SPACES
ADVERTISING CAMPAIGN FOR AUTHOR SPACES
Graiman, the main manufacturer of ceramic products in Ecuador, trusts us for the second year with the production of its institutional advertising campaign.
The guiding concept "Author Spaces" was developed, in which we place the consumer at the center of the campaign, showing them the way to turn their spaces into reality using Graiman products. .
We took into account the post-pandemic reality, the new spaces that have been created in homes, home-schooling, home-gym, etc.
The deliverable was the spot in different versions and the corresponding adaptations to the RRSS..
94 seconds version
32 seconds version
Making off
JEFFREY COURT
WEBSITE
LAUNCH OF THE 30TH ANNIVERSARY COLLECTION
WEBSITE
On this occasion we received the commission to completely renew the company's corporate website.
Here we had to involve all of Mibalia's creative muscle and value the knowledge we have in the decorative coatings sector, since the type of product and the objectives in terms of corporate image made this project especially complex.
Generate an accessible, fast and direct user experience. That was the main premise for the design department.
We have created inspiring audiovisual content from the first moment of visit, especially with the presentation video, a clear reflection of the essence of the brand.
On the other hand, we designed a product area that would respond to the parameters of use, search and visualization in accordance with the visual codes that we know that the user who consults this type of product values.
And on the other hand, to make all the high valued content that Jeffrey Court is capable of generating available to the user, which up until now wasn't highlighted up until now.
Video developed for Jeffrey Court's homepage
LAUNCH OF THE 30TH ANNIVERSARY COLLECTION
Jeffrey Court is one of the most representative companies in the USA of what good taste and passion for details mean when it comes to developing coatings.
On the occasion of its 30th anniversary, the company developed a very special collection: Eternal by Jeffrey Court. A collection in which he has highlighted all the know-how acquired over the last 30 years.
The challenge was to develop a whole set of presentation tools that would highlight the brand's positioning and the specialness of its products.
To do this, we developed a creative concept based on the different types of celebrations that take place in our lives, associating each of these moments with milestones in the company's history.
Catalogue, folders, panels, photography were the deliverables.
OAK
BRAND RESTYLING AND GENERAL CATALOGUE
BRAND RESTYLING AND GENERAL CATALOGUE
OAK is a French company that produces all-natural wooden floors. On this occasion we received a global commission: to redesign its entire corporate image, environment library, website and general catalogue.
To do this, the first thing we did was simplify their brand as much as possible, so that it would be easier to recognise and more impactful. In addition, we took the utmost care with the treatment of photographs, both of the product and of the environment, to reinforce the message of a natural product.
We then carried out an exercise to organise and outline their products, arranging them in three blocks so that the end user could recognise their entire range at a glance. The result was an orderly catalogue, with each product organised with its technical characteristics, with the corresponding environment developed by our interior design and digital photography department, assembly instructions, packaging, icons, etc.
GRUPO TENERIFE
SHOWROOM PUNTO SUR
SOCIAL MEDIA DESIGN AND MANAGEMENT
SHOWROOM PUNTO SUR
Grupo Tenerife, the leading importer and distributor of natural stone and decorative materials in Mexico, commissioned us to design and develop the technical project for its new showroom in the Punto Sur shopping centre in Guadalajara, Mexico.
With a surface area of more than 1,000 m2, we had to take into account the technical and regulatory constraints of the shopping centre, but these were no obstacle to design a shopping experience worthy of the nobility and variety of the materials on display.
From the wood "forest" to the environments, each and every one of the areas were designed in such a way that they did not display products but rather a decorative "dream" that would give value to the brand and, of course, to its products.
SOCIAL MEDIA DESIGN AND MANAGEMENT
Creating a community, generating engagement and reaching potential clients were the objectives set at the beginning of our alliance with the managers of Grupo Tenerife and reflected in the digital strategy based on three pillars: SEO positioning, SEM campaigns and presence in social networks.
We customise the look and feel of their Facebook, Pinterest and Instagram accounts in order to expand their network, and publish interesting content generated by our design team.
The data speaks for itself. In just a year and a half we've achieved an account with 22.9K followers and an increase of 168% in the number of impressions and 327% in user visits to the profile.
A communication developed step by step, without haste, but without pause, making its presence in social media more and more consistent and growing.
