NEW WAYS OF LIVING
The campaign has been developed on the basis of the concept "connect with the way you live". Based on five types of family, icons have been created with different house shapes and a colour has been assigned to each of them, to differentiate them and so that the target audience can see themselves represented.
The icons are accompanied by their own illustration. In this way, the characters in the illustration can be identified with the way of "living" of each type of family.
In addition, a new logo was created to visually accompany the whole campaign.
A JOURNEY TO DISCOVER NEW CULTURES
Following the success of the "Bathrooms & Kitchens" campaign, we were commissioned to create a similar campaign focused on Swimming Pools, Terraces and Patios. We created a dual concept: "Go outside". On the one hand, we encouraged the public to go outside their home, to discover the possibilities of that space in their home that they probably hadn't thought of. And also to go out into the world to discover new cultures. "Pools, terraces & patios by Graiman" is a journey through 8 different countries, where you can find a lot of ideas and inspirations to build or remodel the outdoor space.
Eight countries that are very diverse in architecture, materials and decoration were selected. For the campaign, three types of colour palettes were used to personalise the countries, emulating a swimming pool, patio or outdoor area.