GRAIMAN
DIVISION BY CATALOGUES / TYPOLOGY
In addition to its general catalogues, Graiman launches several catalogues dividing its references by product type: Cement, Metal and Textile, Wood, Marble and Stone.
DIVISION BY CATALOGUES / APPLICATION USE
Graiman has also launched a series of catalogues divided by use: bathroom, kitchen, commercial, outdoor and indoor.
PAMESA
DIVISION BY CATALOGUES / TYPOLOGY, FORMAT, WALLS
Pamesa divides their general catalogue into a mix of finishes and formats, although they also include a catalogue for walls.
By typology: Cement & Stones, Marble and Wood.
By format: Small and XXL.
Separate Wall Stones catalogue.
ARGENTA
DIVISION BY CATALOGUES / TYPOLOGY, COLOURS
Argenta makes a division by typology similar to the previous cases, but also adds two more catalogues: one of whites and the other of basics.
OTHER INTERESTING CATALOGUES / TILES AND POLISHED
There are two catalogues within the Argenta collections that could be very interesting for Varmora to evaluate: Tiles and Polished.
TAU
DIVISION WITHIN THE GENERAL CATALOGUES
The case of TAU is very interesting. They have a general catalogue of more than 400 pages, which is divided in different ways, creating different indexes ordered by different factors.
First, they create 8 colour palettes, inspired by areas of the world.
They then place all their collections within these 8 palettes, resulting in a colour division of the catalogue:
They also create other indexes, e.g. by formats and finishes:
And finally, from there, the collections are shown, classified by types (Metals, Cements, Clays, Stones, Woods and Marbles), sizes (Small Sizes and Large Sizes), Basics and Exteriors.
